Privacy Policy

1. Introduction

Dyer Baade & Company Advisory Ltd. (“Dyer Baade” or “we”) are committed to protecting and respecting your privacy.

This Privacy Policy (together with our Terms of Use and any other documents referred to on it which can be found on this website) sets out the basis on which we process any personal information we collect from you or that you provide to us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. By visiting www.dyerbaade.com and receiving its services (our “Website”) you are accepting the Terms of Use and confirming that you read and understood practices described in this Privacy Policy and our Cookie Policy.

This Privacy Policy only deals with the personal information for which Dyer Baade determines the purposes and means of processing. For the purposes of the Data Protection Act 2018 (the “Act”), Dyer Baade is the data controller for such personal information.

The purposes and means of processing of some of the personal information Dyer Baade processes are determined by third parties, especially Dyer Baade’s clients. Our clients tell us what we do with such personal information and are responsible for ensuring that their collection and processing complies with applicable law. For the purposes of the Act, Dyer Baade is a data processor for such personal information.

2. Personal information we collect

The information we collect may include your name, address, e-mail address, phone number, job title, date of birth, gender, visa status, education history, employment history, demographic information, preferences and interests, financial information, and other information relevant to our activities.

3. How we collect personal information

We obtain personal information from various sources. We do this in three ways:

1. You may give us information about you by filling in forms on our Website or by corresponding with us by phone, e-mail or otherwise.

2. We may automatically collect personal information when you visit our Website, by using cookies. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy which can be found on this Website.

3. We may also receive personal information from third parties or public or private databases where data protection law allows it.

4. How and on what basis we use personal information

We use information held about you in the following ways:

(i) Provision of our services: To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us, in a manner customised for you.

The lawful basis we rely on to process your personal data is article 6(1)(b) of the UK GDPR, which allows us to process personal data when this is necessary to perform a contract to which you are a party.

(ii) Promotion: To promote our services and send you tailored marketing communications about our services and measure the success of those campaigns.

The lawful basis we rely on to process your personal data is Article 6(1)(a) of the UK GDPR which allows us to process personal data when we you consented to it. However, unless you have indicated initially that you do not wish to receive direct marketing communications, your personal details will be included on our database complied for direct marketing purposes and you may receive direct marketing information from us from time to time.

(iii) Improving our services: To analyse and learn about the quality of our services and evaluate and improve our services.

The lawful basis we rely on to process your personal data is Article 6(1)(a) of the UK GDPR which allows us to process personal data when we you consented to it.

(iv) Third party relationships: To manage our relationships with corporate finance contacts, vendors and partners.

The lawful basis we rely on to process your personal data is either article 6(1)(b) of the UK GDPR, which allows us to process personal data when this is necessary to perform a contract to which you are a party or article 6(1)(f) of the UK GDPR, which allows us to process personal data when this is necessary for our and clients’ legitimate interests.

(v) Recruitment and employment: To assess the suitability of candidates for a role that they have applied for, to help us develop and improve our recruitment process, and to fulfil our obligations and exercise our rights under the employment contracts.

(vi) Security: To ensure the security and integrity of our services.

The lawful basis we rely on to process your personal data is article 6(1)(f) of the UK GDPR, which allows us to process personal data when this is necessary for our and clients’ legitimate interests.

(vii) Enforcement: To enforce our Terms of Use and other contracts, legal terms and policies.

(viii) Complying with our legal and regulatory obligations: To comply with applicable legal requirements, such as FCA, know your customer, anti-money laundering and terrorist financing, tax and other government regulations and industry standards, contracts or law enforcement requests.

The lawful basis we rely on to process your personal data is article 6(1)(c) of the UK GDPR, which allows us to process personal data when this is necessary to comply with a legal obligation.

5. How we share your personal information

(i) Affiliates: We may share your personal information with any member of our group, which means our subsidiaries, holding companies and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006, as well as our sister company, Dyer Baade & Company Ltd.

(ii) Third party service providers: We may use certain third-party service providers to help us comply with our legal and regulatory obligations, including the verification of identity or address. We may also share your information with selected third parties for the purpose of delivering our services, conducting general business analysis and to develop and deliver targeted advertising. These service providers may, for instance, supply us with cloud data storage, data security services, customer relationship management software, and other support services. We may substitute a technical or logistical service provider from time to time. Such parties are generally not permitted to use your personal data for any other purposes than that for which your personal data was collected, and we require them to act consistently with applicable laws and use appropriate security measures to protect your personal data.

(iii) Business transfers: If Dyer Baade’s shares or all or a substantial part of its assets are acquired by a third party, or Dyer Baade is involved in a reorganization, your personal information may be transferred as part of that deal or the negotiation of contemplated deals.

(iv) Following the law or protecting rights and interests: We may share your personal information if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of Dyer Baade, our clients, employees, or others, including for the purposes of fraud protection and credit risk reduction.

6. How we store your personal information

We store your personal information for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to comply with our legal obligations or to enforce our agreements. There are several factors we consider in determining these periods, and these include, legal minimum required retention periods and time limits prescribed by law or contract during which a claim can be made. The precise periods for which we keep your personal information, therefore, vary depending on the nature of the information and why we need it.

Your personal information is stored securely on a UK-based server or servers located in countries where the legal framework is providing ‘adequate’ protection for people’s rights and freedoms about their personal data and cannot be used or accessed by any third party. Unfortunately, the transmission of information via the internet or other means is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information during transmission; any transmission is at your own risk. However, Dyer Baade is fully compliant with the Act and once we have received your information, we will use strict procedures and security features to protect personal information.

7. Access To Information

The Act gives you the right to access, update, change, or delete information held about you. Your rights can be exercised in accordance with the Act and by emailing us at compliance@dyerbaade.com. We reserve the right to charge a statutory administration fee to deal with any request from you for access to the information that we hold about you.

You may have the right to lodge a complaint with the UK supervisory authority, subject to the conditions of applicable law:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF United Kingdom, Phone 0303 123 1113

Additionally, you have the right to withdraw your consent at any time and free of charge if we rely on consent for the processing of your personal information. Any consent withdrawal will not affect the lawfulness of our prior processing.

8. Changes To Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.