Dyer Baade & Company

Independent | Strategic | International

Dyer Baade & Company is a London-based M&A advisory firm advising owners, CEOs and professional investors on transactions in the £20–200m valuation range, with a particular specialisation in deals that involve an exit to Private Equity.

We are independent by design and deliberate in our positioning.

We do not aim to be a volume-driven corporate finance house.

We focus selectively on mandates where strategic preparation, disciplined execution and competitive dynamics materially influence valuation and deal terms.

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Our
Perspective

In the European mid-market, transaction outcomes are rarely determined by goodwill or momentum alone. They are shaped by:

  • Preparation long before a process begins

  • How risk is framed and defended

  • The credibility of the equity narrative

  • The breadth and quality of buyer engagement

  • The structure negotiated - not just the headline price

We approach each mandate with this in mind. Our role is not simply to introduce buyers.
It is to ensure that valuation, structure and timing are aligned with our client’s objectives - and robust under scrutiny.

Independence Matters

We are not affiliated with lending platforms, tax structuring teams, audit practices or legal advisory groups.

We do not cross-sell ancillary services.

This independence allows us to:

  • Challenge assumptions objectively

  • Structure processes without external conflicts

  • Walk away from suboptimal outcomes

  • Focus exclusively on maximising shareholder value

For founders navigating high-stakes transactions, alignment is not theoretical. It is essential.

Mid-market
Experts

Our team has advised on more than 40 completed transactions across the UK and Europe.

  • Transaction success rate: +90%

  • Average valuation premium achieved: +34%

  • Mandates involving Private Equity: ~85%

  • Typical deal value: £20–200m

We operate at the intersection of entrepreneurial ownership and institutional capital.

This requires both commercial sensitivity and analytical discipline.

Private Equity
Focus

A substantial proportion of our mandates (~85%) involve transactions with private equity buyers across the UK and Europe. Our experience in this segment allows us to:

✓ Position businesses in line with private equity investment criteria
✓ Anticipate and manage institutional due diligence dynamics
✓ Frame risk and growth in terms aligned with investment committee priorities
✓ Structure processes to maximise competitive tension among financial sponsors

We understand how private equity firms evaluate opportunity, structure value and execute transactions - and we prepare our clients accordingly.

How we work

Strategic Preparation & Readiness

As an independent adviser, we begin by aligning shareholder objectives, preferred deal structure and timing to ensure every decision is guided solely by our clients’ interests. We bring a strategic lens from day one, identifying risks early, shaping a compelling equity story and developing an international universe of potential buyers.

Operational Preparation & Positioning

We craft a clear, strategic investment thesis supported by high-quality materials including a teaser, Information Memorandum and financial model. Leveraging our international network, we prepare the data room and build a targeted list of global private equity and strategic buyers.

Approach Investors confidentially

We run a disciplined and confidential outreach process, managing NDAs, early diligence and management presentations. Our independence allows us to create genuine competitive tension across domestic and international buyers to generate strong indicative offers.

Due Diligence Management

We coordinate a structured second round supported by vendor diligence across financial, commercial, tax and legal workstreams. With a strategic approach and international reach, we guide deep-dive sessions and site visits to drive buyers toward fully financed, binding bids.

Preferred Bidder Selection

We assess final offers across valuation, certainty and deal terms, acting independently to secure the best overall outcome. Our focus is on selecting the right long-term partner while maintaining competitive pressure until exclusivity is granted.

Commercial Negotiations & Signing

We lead the transaction through SPA negotiation, confirmatory diligence and financing completion with a disciplined and strategic approach. Our international experience and independence help ensure a smooth path to signing and completion, maximising value and certainty for shareholders. During this phase we typically act as lead adviser, coordinating all work streams across legal advisers, accountants and tax advisers to ensure the best possible outcome for our clients.

Who We Typically Advise

We are best suited to:

  • Founder-led or family-owned businesses

  • Shareholders seeking partial or full liquidity

  • Companies in the £15m+ revenue

  • Businesses positioned for strategic or Private Equity interest

  • Owners seeking premium outcomes rather than expedient exits

We are not a fit for:

  • Lifestyle businesses

  • Distress-driven sales

  • Sub-scale or structurally declining companies

  • Situations where preparation and discipline are not priorities

Clarity at the outset benefits everyone involved.

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London-Based. Pan-European Reach.

Based in St. James’s, London, we operate within one of Europe’s most active financial ecosystems.

Our network extends across:

  • UK-based Private Equity funds

  • Pan-European mid-market investors

  • Sector-focused platforms

  • Strategic acquirers across multiple jurisdictions

Broad investor access enhances competitive tension and optionality.

Find out how we can help you

Whether you call it an initial conversation, a readiness assessment, or an independent perspective - we offer a confidential, no-obligation discussion to help you think clearly about your situation.

We discuss your situation, outline realistic options, and answer the key questions owners typically face - without launching a process or creating expectations.

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The people behind Dyer Baade & Company

Dr. Daniel Baade, CEO

Responsibilities at Dyer Baade

  • In addition to his duties as CEO, Daniel is also advising Dyer Baade’s most prominent clients.

  • He leads most larger mandates and gets heavily involved in all major aspects of the deal.

  • Daniel has a particular focus on all aspects of client advisory, deal strategy, valuations, deal structuring and deal negotiations.

Past mandates include

  • Exclusive financial advisor to Aberdeen Group Plc. on the sale of its financial planning business to Ascot Lloyd, a portfolio company of Nordic Capital.

  • Lead sell-side advisor to Kestrel Capital on receiving investment from IK Partners.

  • Lead advisor to the shareholders of Clifton Asset Management Plc. on receiving significant investment from CBPE.

  • Lead advisor to the shareholders of Amicus Wealth on their sale to 7IM - a deal backed by Caledonia Investments Plc.

  • Lead advisor to Waverton Investment Management on the sale of Timothy James & Partners to Soederberg & Partners.

  • Lead advisor to Ravenscroft Holding Ltd. on the sale of Ravenscroft Investments (UK) Ltd. to Titan.

  • Advising a leading Private Equity backed consolidator on the redevelopment of their M&A strategy.

  • Lead advisor to the shareholders of Clifton Asset Management Plc. on raising significant debt financing from Boost & Co.

  • Lead advisor to the shareholders of Central Investment on their sale to Ascot Lloyd.

  • Advising a leading alternative investment manager on a very substantial equity raise from international institutional investors.

  • Lead advisor to the shareholders of Elevation Financial Group on a substantial debt raise.

  • Advising Copper Street Capital on their investment in One Four Nine Group.

  • Lead advisor to Ascot Lloyd on the acquisition of circa 20 bolt-on transactions.

Prior to Dyer Baade & Company

  • Daniel holds a Ph.D. and a Masters Degree in economics and strategy. He completed studies (undergraduate, graduate, post-graduate and executive level) at University of Hanover (GER), Maastricht University (NL), California State University (Los Angeles, USA), University of Rostock (GER), INSEAD (FRA) and Stanford Graduate School of Business (USA).

  • Following a successful academic career, Daniel was appointed personal assistant to the Group CFO, Group COO and Deputy CEO of AWD Holding AG - a listed Holding company of financial services companies with circa 8,000 staff members, £20bn AUA and activities in ten European countries. In this role he supported the board on a variety of strategic, M&A and corporate finance topics, leading to his appointment to the Executive Committee of Chase de Vere, London (UK) in 2010 where he was driving the firm’s corporate development activities on behalf of the German/Swiss shareholders, including a comprehensive corporate restructuring and strategic repositioning.

  • Between 2012-2016, Daniel served as Global Head of Strategy and Senior Finance Director for Christie’s - with $6bn sales, the world’s largest art & auction house.

  • Before founding Dyer Baade, Daniel was an active advisor, investor and entrepreneur for various Hedge Funds/PE, emerging market companies and startups.

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Stuart Dyer, Chairman

Responsibilities at Dyer Baade

  • Stuart co-founded Dyer Baade & Company together with Daniel.

  • In his role as Chairman, he leads the board and the strategic development of the firm.

  • Furthermore, he leads selected client relationships and gets involved in complex negotiations and larger mandates.

Past mandates include

  • Lead advisor to Oaktree Capital Management on their acquisition of Atomos (Sanlam).

  • Lead advisor on a very substantial exit of a UK based Fintech on an equity swap with a major global fintech.

  • Lead advisor to the partners of PMN Financial Management on their sale to Close Brothers Asset Management.

  • Strategic Advisor to a number of different boards on a wide range of topics linked to strategic advice, M&A strategy, capital raising, etc.

  • Strategic Advisor to Waverton Investment Management on their acquisition of Cornerstone Asset Management.

  • Lead advisor to Ascot Lloyd on a number of bolt-on acquisitions.

Prior to Dyer Baade & Company

  • Stuart is one of the most skilful and respected deal makers in the financial services industry. He has more than 40 years of experience gained at some of the most prominent firms in the industry, including KPMG, Barings, Schroders, Friends Provident, Close Brothers, Cofunds, Ascot Lloyd, and others.

  • Before founding Dyer Baade & Company, Stuart was Chairman of Ascot Lloyd. During his tenure, he oversaw the successful merger between Bellpenny and Ascot Lloyd, which led to the creation of one of the largest IFA firms in the United Kingdom.

  • Prior to this, he spent seven years with Close Brothers, incl. Head of Intermediary Acquisitions, Head of UK Distribution and Executive Chairman for Fiduciary Services.

  • From 2001 to 2005, Stuart served as Chief Executive and Chief Operating Officer for Cofunds, building one of the leading asset management platforms in the UK. Prior roles include management roles in finance, operations and investment marketing at Robert Fleming, Friends Provident, Schroders and Baring Asset Management.

  • He qualified as an accountant with KPMG and became a partner in 1983.

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Team

Gabriela
Nainggolan

Sebastian
Malin

Marco
Demuru

Anna
Fontana

Ekrem
Oğuz

Julia
Kazakova

James
Dee

Cameron
MacRitchie

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